The African Brands Congress (ABC) will deliver collectively enterprise executives, advertising and marketing professionals, know-how specialists, policymakers and model homeowners to study how synthetic intelligence (AI) is reshaping branding, advertising and marketing and enterprise competitiveness.
The 2026 version, themed “The Future of Brands in the Era of Artificial Intelligence,” is scheduled for Monday, November 30, from 10 a.m. to 5 p.m. on the Ballroom of Lagos Oriental Hotel, Victoria Island, Lagos.
In an announcement, the organisers mentioned the congress will explore how African companies can leverage AI to enhance client engagement, perceive market developments, personalise advertising and marketing and improve buyer experiences whereas preserving model authenticity and cultural identification.
As AI transforms how customers uncover products and work together with companies, organisations face rising stress to undertake rising applied sciences with out undermining public belief, creativity and cultural relevance.
According to the organisers, discussions will tackle each the alternatives and challenges of AI adoption, together with knowledge privateness, mental property, algorithmic bias and misinformation.
The programme will function plenary classes, panel discussions, masterclasses, exhibitions and networking alternatives designed to encourage data sharing and enterprise collaboration.
Key dialogue areas will embody AI-powered client insights, generative AI and content material creation, automation and buyer expertise, digital belief, mental property and model governance, in addition to methods for constructing AI-ready organisations.
Participants will study how predictive analytics can enhance client intelligence, how generative AI is reworking promoting and inventive manufacturing, and the way automation can strengthen customer support whereas sustaining significant human connections.
The occasion is predicted to entice members from sectors together with monetary providers, telecommunications, know-how, fast-moving client items, style, media, leisure, agriculture, retail, hospitality, tourism, training and the general public sector.
Beyond data sharing, the congress goals to join model homeowners, promoting companies, know-how suppliers, buyers and policymakers to promote partnerships and funding throughout Africa’s model financial system.
The organisers additionally plan to recognise excellent African manufacturers and business innovators by awards and supply an exhibition platform for companies to showcase their products and improvements.
The 2026 version will focus on how companies can harness AI to compete globally whereas sustaining the identification, credibility and client belief that distinguish African manufacturers.
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