Aliko Dangote, Africa’s richest man, took a bunch of Nigerian musicians, actors and content material creators on an unique tour of his refinery within the Lekki Free Zone, Lagos. And as a result of everyone seems to be speaking about Dangote nowadays, the plain query is: why invite entertainers to a refinery?
First, the plant itself. The Dangote refinery is designed to course of over 650,000 barrels of crude a day, making it one of many world’s largest single-train refineries. Reported to value greater than $20 billion, it’s meant to chop Nigeria’s reliance on imported gas and the {dollars} spent on it.
Dangote says his era should do a greater job of partaking younger folks straight. Most Nigerians are younger, and entertainers and creators can carry his Vision 2030 message to them, giving him attain.
Nigerian entertainers command audiences effectively past the nation’s borders, and their appearances and posts affect how tens of millions of individuals encounter information about enterprise and politics, therefore the label ‘influencers’. A tour of an industrial web site arms them a narrative outdoors their typical fare.
Dangote additionally praised the inventive sector, declaring that Nigerian artists constructed world careers in music and movie with out state help. For him, the celebrities’ endorsement is price a lot since it could change how an industrial venture is seen by the general public.
With the refinery totally operational, there’s speak that Dangote hopes high-earning entertainers will turn into plenty-money buyers, though nothing of the kind has been made identified to the general public.
The plant’s actual take a look at is gas provided and jobs created, and it retains drawing scrutiny from companies and shoppers. Then once more, influencers can do wonders, particularly with details which might be themselves already enticing.
