Mary Nnah
AREWA24, Nigeria’s main Hausa-language household leisure and life-style tv community, has launched one other groundbreaking present, “Uwa Da Da”.
The new TV present, devoted to moms, infants, and the essential journey from being pregnant via childbirth and early childhood, premieres each Saturday primetime (7pm – 7:30pm) on the AREWA24 tv community.
The present comes at a time when maternal, new child, and little one survival stays a significant public well being problem in Nigeria, notably in northern communities the place well being outcomes are lagging. According to the 2023–24 Nigeria Demographic and Health Survey (NDHS), Nigeria recorded an toddler mortality price of 63 deaths per 1,000 stay births, whereas neonatal mortality stood at 41 deaths per 1,000 stay births. Earlier NDHS information confirmed an under-five mortality price of 187 deaths per 1,000 stay births in the Northwest, in contrast with 62 per 1,000 in the Southwest.
AREWA24’s Director of Studio Production, Aisha Lawal, mentioned, “For many women, pregnancy and motherhood can be accompanied by uncertainty, fear and misinformation. Uwa Da Da places particular emphasis on supporting first-time mothers by providing clear, practical, and culturally relevant information to help them understand what to expect before, during, and after childbirth. The show will create a platform where mothers can hear directly from qualified health professionals and other mothers, while learning about important issues including pregnancy nutrition, antenatal care, birth preparedness, breastfeeding, newborn danger signs, immunization and postnatal wellbeing.”
Uwa Da Da seeks to use the attain and accessibility of tv to promote sensible info that may assist moms make knowledgeable selections about their well being and the well being of their infants. A central goal of Uwa Da Da is to encourage pregnant girls, notably expectant and first-time moms, to search applicable antenatal care (ANC) early in being pregnant and preserve common contact with certified healthcare professionals.
The Chief Executive Officer of AREWA24 TV Network, Celestine Umeibe, affirmed that “Uwa Da Da (“Mother and Child”), displays AREWA24’s dedication to producing content material that informs, educates and entertains whereas addressing points that immediately have an effect on households and communities throughout Northern Nigeria and past.
“The programme combines human-interest stories, expert advice, practical demonstrations and conversations with mothers and families to make maternal and newborn health information engaging, relatable and actionable. The goal of the “Uwa Da” isn’t to change skilled healthcare, however to encourage moms and households to search, perceive and use out there healthcare companies on the proper time,” he mentioned.
Through accessible Hausa-language conversations, real-life tales and expert-led discussions, Uwa Da Da will assist demystify being pregnant and childbirth whereas reinforcing the significance of beginning antenatal care early, attending really useful appointments; following the recommendation of certified healthcare professionals all through being pregnant; understanding warning indicators, realizing when to search pressing medical consideration and maintaining with new child immunisation and different really useful well being companies.
