Nigerian trend model, CLOVIS, previously often known as ClovisCasuals has relaunched after a five-year hiatus, unveiling its new identification and debut capsule assortment, tagged ‘The Renaissance Collection’.
The relaunch marks the model’s transition to a brand new identification, with a design strategy it describes as “Tradurban”, combining West African cultural influences with modern trend.
The assortment options three product strains: Lagos Loom, Afroform and City Graphics.
Lagos Loom incorporates indigenous West African textiles into modern clothes, with items together with the Denim Fringe Jacket, Ochre Set and Aso-Oke patchwork designs.
Afroform combines geometric patterns with relaxed silhouettes, that includes the Afroform Tee and Afroform Cargo Pant, whereas City Graphics includes heritage-inspired designs, together with the Lasgidi Express Tee, Lagos Horizon Tee and Renaissance Monogram Tee.
The model stated its new identify, CLOVIS, was derived from the Latinised type of the French identify Louis, in reference to its founder, Louis Akorede Awode, and Clovis I, the primary king of France.
It stated the brand new identification displays its ambition to determine a stronger presence within the worldwide trend market.
CLOVIS had beforehand constructed a presence in Nigeria’s leisure and inventive industries, styling artistes and personalities together with Asake, Olamide, Laycon, Yhemolee and Abayomi Alvin.
The model’s signature assertion, “Made For You”, stays a part of its identification.
