Communication professionals in the monetary sector should transfer past instinct and expertise and undertake analysis, analytics and measurable outcomes if they’re to shield belief and maintain their companies.
This was the central message of a webinar on data-driven public relations and enterprise sustainability in funding banks, hosted by Mr Victor Adaha as a part of the Pan-Atlantic University (PAU) Project Based Internship (PBI) Programme.
Delivering the keynote handle, the Chairman of the Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, Dr Samuel Ayetutu described belief as the first product funding banks promote, and positioned PR because the perform liable for constructing credibility and confidence.
Ayetutu urged finance communicators to be “intelligent communicators” who base selections on information slightly than instinct.
His presentation rested on three pillars: belief, information as a predictive instrument, and the necessity for data-literate communicators.
Ayetutu outlined data-driven PR as public relations guided by info, evaluation, and information to inform technique, implementation, and analysis.
Executive Director, Minds & Brains Media & Events Limited, Mr Olalekan Otun, one other speaker, outlined 5 methods data-driven PR helps sustainability in funding banks: strengthening investor confidence by means of stakeholder surveys, suggestions evaluation, and stakeholder mapping to establish issues about transparency and governance.
Otun added, “Supporting ESG responsibilities with verifiable sustainability performance and guarding against greenwashing.”
He opined that Data PR, “Reinforces strategic management and excellence theory by positioning PR as a source of intelligence for organisational decision-making.”
