By Vanessa Obioha
Nigerian style model David Wej has launched a brand new luxurious line, David Wej Signature, in Lekki, Lagos, increasing its menswear choices with premium materials and refined tailoring.
The line options materials sourced from the UK, Japan and Italy, with the model collaborating with high-end mills, together with Loro Piana, Drago, Brown Aaron and Kerry Knoll. Its choices embrace fits and jackets, obtainable in ready-to-wear and made-to-measure choices.
The Windsor Cord, for example, is made out of materials sourced from Manchester and tailor-made within the custom of British company dressing.
Founder and Creative Director Adedayo Eweje stated the road was conceived to raise the model’s luxurious choices by specializing in material high quality, detailing and craftsmanship.
“The idea behind the collaboration is I’m trying to create a luxury line for David Wej, and looking at one of the best forms of luxury, you have to consider the fabric, you have to consider the buttons and other accessories, and you have to also consider the craftsmanship. So one of the things we’ve done is we’ve given a full canvas and half canvas construction for suits. They are available in ready-to-wear and made-to-measure,” he stated.
Speaking concerning the Nigerian market, Eweje stated he felt a robust private connection to it, including that Nigerian shoppers understood high quality and craftsmanship.
“Of course I’m a Nigerian, and I’ve seen that Nigerians understand what quality is. They understand craftsmanship, they understand true luxury. So it means a lot to me,” he stated.
Eweje additionally claimed that Nigeria ranked third globally in luxurious purchasing, behind Arab and Asian shoppers. His rating was primarily based on his commentary of the happenings within the luxurious area.
Founded in 2008, David Wej has shops in London and different areas. The new line extends the model’s give attention to menswear with an emphasis on premium materials and development.
