Olawale Ajimotokan in Abuja
Halba Foods is positioning to contribute to Nigeria’s meals processing trade by an financial manufacturing technique centred on affordability, environment friendly manufacturing, scalable operations and regional commerce.
The Managing Director of Halba Rice Mills Ltd, Halifa Bala Rabiu, who spoke on the corporate’s enterprise plans, stated the corporate intends to develop a enterprise mannequin that makes important meals gadgets accessible to customers throughout completely different revenue ranges whereas increasing its footprint throughout West Africa.
Rabiu stated Halba Rice Mills seeks to handle one of many challenges dealing with customers within the meals market; issue of buying important commodities in massive portions due to restricted buying energy.
“We want to come up with something new by making these items very affordable in a way that everyone can afford,” Rabiu stated, explaining that the technique would concentrate on offering rice and edible oil in smaller bundle sizes.
Rather than concentrating solely on the standard 50-kilogramme and 25-kilogramme rice luggage, the corporate plans to introduce smaller choices, together with one-kilogramme and 500-gramme packs.
He added {that a} related strategy could be adopted for edible oil, with the goal of creating smaller portions accessible to customers who can’t afford to buy bigger volumes without delay.
Rabiu famous that affordability includes greater than decreasing costs; it additionally requires making merchandise accessible to households and lower-income customers who want to purchase important meals gadgets in portions that match their instant monetary capability.
