Jobberman Nigeria, Nigeria’s main profession improvement and recruitment options firm, has launched ‘Her Next Move’, a marketing campaign designed to empower younger Nigerian girls with sensible abilities and confidence to pursue profession alternatives and take part extra absolutely within the workforce.
Through free on-line coaching, the initiative helps girls aged 18 to 35 as they put together to enter the office, advance into higher roles or discover freelance and gig work.
Built across the message ‘Your Future. Your Skills. Your Move’, the marketing campaign locations feminine inclusion on the centre of profession improvement, encouraging girls to take an energetic function in shaping their skilled futures. It connects the ambition to progress with an accessible place to begin: studying abilities that may assist girls put together for his or her subsequent alternative.
‘Her Next Move’ recognises that profession progress seems to be totally different for each girl. For a graduate, it might imply getting ready for a primary job. For a lady already working, it might contain creating the abilities to tackle better accountability or pursue a brand new function. For one other, it might imply understanding how to navigate freelance work and take part within the world gig financial system. The marketing campaign brings these aspirations collectively via a shared emphasis on studying, preparation and motion.
This Initiative by Jobberman in partnership with Mastercard Foundation promotes two programs: Jobberman Soft Skills Training and Becoming a Successful Global Gig Worker. Both programs are free, with a free certificates upon profitable completion.
Jobberman Soft Skills Training focuses on office readiness, serving to contributors construct the skilled abilities wanted to navigate work and put together for profession development. Becoming a Successful Global Gig Worker introduces contributors to the calls for and alternatives of freelance and gig work, supporting girls fascinated with exploring profession paths past conventional employment.
By making the coaching and certification out there for gratis, ‘Her Next Move’ reduces the monetary barrier to participation and encourages extra younger girls to put money into their skilled improvement. Its focus extends from elevating consciousness of studying alternatives to serving to contributors observe via and full their chosen course.
To carry the marketing campaign to life, Jobberman is working with younger creators who’re sharing private tales about ambition, profession transitions and the function of studying of their journeys. Through movies, social media posts and follow-up conversations, the creators encourage younger girls to mirror on their very own objectives and establish the sensible steps they’ll take in direction of them.
These tales are meant to make profession improvement relatable, connecting on a regular basis aspirations with alternatives to study. Across the marketing campaign, the query “What is your next move?” invitations girls to outline progress for themselves and start getting ready for it.
‘Her Next Move’ reinforces Jobberman’s and Mastercard Foundation’s dedication to supporting profession improvement and increasing entry to studying for younger Nigerian girls. By combining free abilities coaching with relatable storytelling and encouragement to take motion, the marketing campaign seeks to assist extra girls really feel ready to pursue their ambitions.
