Promasidor Nigeria’s seasoning model, ONGA, has concluded a three-day World Food Day activation in Lagos, celebrating the nation’s regional meals cultures and reinforcing its ‘Taste of Home’ platform by means of shopper engagement, meals discovery and rewards.
The activation, themed ‘Cook Your Way With ONGA’, ran from October 16 to 18, 2026, at Jendol Ikorodu, Akasolori, on Friday; Ikeja City Mall on Saturday; and Jendol Ibeju-Lekki on Sunday. It invited buyers to discover regional dishes, pattern native favourites and participate in interactive actions designed to rejoice the other ways Nigerians put together and luxuriate in meals.
The marketing campaign builds on ONGA’s ‘Taste of Home’ platform, which recognises the position meals performs within the moments individuals share with household and buddies. In this context, dwelling isn’t restricted to nostalgia or a specific conventional recipe; it additionally displays the meals experiences and on a regular basis moments that give individuals a way of connection and luxury. ‘Cook Your Way With ONGA’ celebrates how customers cook dinner, not simply what they cook dinner, and highlights ONGA’s improved Chicken and Beef seasoning cubes as a part of the model’s dedication to including nice style and aroma to meals of selection.
At the activation, buyers found the meals cultures of Nigeria’s six areas – Native Rice of the South-South area, Suya & Masa of the North-West area, Abacha of the South-East area, Dan Wake of the North-East area, Ofada & Ayamase of the South-West area, and Jollof rice of the North-Central area. The expertise included a regional meals map, meals sampling, the ‘Cook Your Way with Onga’ ingredient-matching recreation, shopper meals tales and cooking challenges. Participants additionally had alternatives to win rewards by means of the interactive actions.
Olawande Meyungbo, Media and Equity Manager at Promasidor Nigeria, mentioned ONGA was proud to rejoice customers and the other ways they put together and luxuriate in their favorite meals. He defined that the marketing campaign was designed to reward customers for cooking their manner with ONGA and to bolster the model’s id because the style of dwelling, because it retains reinforcing its positioning because the culinary associate that transforms mealtimes into particular moments.
Omotayo Olaobaju, Category Manager, Culinary at Promasidor Nigeria, mentioned the World Food Day initiative was a chance to rejoice customers whereas bringing the variety of Nigerian cooking traditions to life. She famous that the digital problem extends the marketing campaign past the bodily activation areas.
The celebration continues on-line, the place customers can participate within the Cook Your Way with Onga digital problem for an opportunity to win prizes together with a kitchen makeover, an iPhone 18 Pro, a fridge and different rewards by sharing their distinctive methods of cooking their favorite meals on www.ongatasteofhome.com. Consumers can observe ONGA Nigeria on Instagram, Facebook, YouTube and TikTok for marketing campaign updates and particulars on methods to enter.
Through ‘Cook Your Way With ONGA’, the model continues to make use of meals as some extent of connection, celebrating Nigeria’s culinary range whereas bringing its ‘Taste of Home’ platform nearer to customers and their on a regular basis cooking experiences.
