JACK OKUDE reckons that Tompolo’s door-to-door technique will make an enormous distinction
As the January 16, 2027 presidential election approaches, subject survey factors to a powerful victory for President Bola Ahmed Tinubu. Some analysts describe the approaching Tinubu victory as ‘electoral tsunami.’ One of the key actors pushing for the Tinubu victory is High Chief Government Oweizide Ekpemupolo (extra generally generally known as Tompolo). In June, 2025, Tompolo, a Niger Delta scion and businessman, unveiled the PBAT Door-to-Door Movement, a strategic particular goal car for the re-election of President Tinubu.
Tompolo understands politics and electoral processes. He is aware of that connecting with voters is way past social media noise and tendencies. To have interaction with actual voters requires direct bodily connections, visits, neighbourhood interactions and house-to-house engagements. It is a brilliant technique prevalent in superior and older democracies during which politicians create an ecosystem of volunteers, road-runners, and different actors whose obligation is to immediately mobilise voters at each nook and cranny. They liaise with each the younger and outdated, female and male, with one singular message: Sell their candidate to the voters; ask potential voters questions, and return the suggestions to their principal’s workplace. That means, they create a robust bond with the voting publics. It has the benefit of on-field identification of a candidate’s loyalists, non-loyalists and undecided voters.
This is the template Tompolo has designed to swing votes in favour of Tinubu. The motion’s chief goal is to take the Renewed Hope agenda of President Tinubu from ward-to-ward, street-to-street, and door-to-door throughout all 774 native authorities areas, wards, and polling items in Nigeria. The technique goals to mobilise no fewer than 10 million votes for President Tinubu.
Nigeria has 774 native governments areas, 8,809 wards, and 176,846 polling items. Reaching throughout to voters on this huge and various neighborhood of citizens isn’t a chunk of cake. It attracts demand on logistics, environment friendly communication equipment, foot-soldiers of various tongues and faith. To obtain this, the Movement has appointed coordinators, ambassadors and varied volunteers in each state. And each state has its personal marketing campaign autos to ease mobility. The final aim is to take the message of improvement wrought by Tinubu in infrastructure, agriculture, healthcare, training, financial stability, social interventions, and others to each Nigerian within the North, South, East and West.
Already, the Movement has gathered momentum throughout the nation with assist for Tinubu swelling. There is a robust motive to consider that Tompolo’s technique is what Tinubu wants for the time being. Door-to-door advertising marketing campaign technique has labored in most locations the place it was deployed. Barack Obama, the primary black man to turn into President of America used related technique in 2008 (Yes, We Can) marketing campaign that swept out the Republicans and put in him because the forty fourth president of the United States. He used the identical technique for his re-election in 2012. On each events, Obama confronted whirls of resistance from each Republicans and independents, first on account of his pores and skin color and on his re-election bid, on a propaganda that he ruined America economic system. On each events, the resistance failed. Obama gained. Post-Obama victory analyses level to his maverick door-to-door, face-to-face marketing campaign technique as chief driver of his victory.
This mannequin was transformed in France in 2012 when Socialist Francois Hollande gained the French presidential election, beating incumbent centre-right Nicolas Sarkozy.
In the extant Nigeria context the place propaganda, social media bullying and deliberate distortion of evidence-based metrics, are being deployed by a determined armada of opposition, Tompolo’s door-to-door technique is proving essentially the most pragmatic method to thaw the slew of anti-Tinubu propaganda. And it’s working. From Benin to Birnin-Kebbi, Port Harcourt to Potiskum, Tompolo’s military of coordinators, ambassadors and volunteers are transferring from road to road and door to door advertising the candidacy of Tinubu, utilizing identifiable initiatives and possible statistics, not the conjured figures and freak statistics being bandied by the opposition on social media.
What many don’t perceive is that social media just isn’t all the time a real reflection of actuality. In trendy politics, a candidate could pattern and wax with astonishing recognition on social media however such a candidate might not be the favorite of the particular voting publics. This is widespread in growing democracies like Nigeria. A majority of the particular voters aren’t on social media. Neither are they swayed by social media algorithms and viral movies. They are satisfied by direct, face-to-face advertising of candidates which is the essence of the Tompolo motion.
Moving from market to market, making telephone calls the place essential, engagement with focus teams in each city and rural areas, knocking on doorways and having head to head interplay with individuals don’t solely present respect to voters, they assist to construct belief in each the method and the candidate being marketed. Voters will all the time gravitate in the direction of the candidate who visited them, empathised with them and made them really feel a way of belonging, not the one raging on social media. Through the door to door initiative, Tompolo is birthing hope within the voters by sharing with them and explaining why the Tinubu authorities is guaranteeing that their kids aren’t compelled out of faculty courtesy of NELFUND; that the investments in agriculture is to assist farmers and hold farming worthwhile; that the community of highway infrastructure being constructed is to ease the burden of motion of products, providers and human capital throughout the nation.
The Tompolo foot troopers do greater than clarify the core values of President Tinubu’s reform agenda and the advantages of the numerous initiatives dotting each a part of the nation, in addition they have interaction in voter training, serving to voters to authenticate and ensure their voting centres. Beyond this, they’ve helped to immediate tens of millions of newly registered voters to gather their PVCs. Such has been the behind-the-scene efforts of the PBAT Door-to-Door Movement pushed by a ruthlessly pan-Nigeria patriot and statesman, High Chief Tompolo of Gbaramatu Kingdom, the oil-rich neighborhood in Warri South-West Local Government Area of Delta State.
Tompolo has by no means hidden his admiration for President Tinubu. He tells you he believes Tinubu is precisely the chief Nigeria wants now. He says Tinubu inherited a Nigeria that was at an inconvenient intersection between sliding deeper right into a historic financial quagmire or stagnate till the state of affairs turns into irredeemable. A weak chief will select to muddle by means of the abyss, however not Tinubu. The President’s braveness, imaginative and prescient, will energy and a uncommon antecedent to dare the trail others dread, have stood him out because the modern-day architect constructing a brand new Nigeria from the ruins of yesteryears. Tompolo says these management traits have made him an unapologetic apostle of Tinubunomics therefore he’s campaigning for the President to consolidate the a number of beneficial properties of his insurance policies and choices.
Okude, coverage analyst, writes from Abuja.
