Block operates a service provider community by Square and a shopper community by Cash App. Connecting the two permits the firm to make every more invaluable to the different.
Block acted on that chance in the fourth quarter of 2025 with Neighborhoods, a Cash App characteristic that places Square sellers in entrance of potential prospects. The technique has been to assist retailers generate more enterprise whereas giving customers a better approach to uncover native companies.
“It changes what happens before and after the transaction,” says Owen Jennings, Block’s Business Lead. “Square has always helped sellers run their business and accept payments. With Neighborhoods, Cash App can also help customers discover those sellers, follow them, order ahead, earn Local Cash to redeem on future visits, and come back again.”
Translating discovery into repeat enterprise
Neighborhoods extends Square’s position past powering transactions to serving to retailers appeal to and doubtless retain prospects. Square retailers can seem in Cash App’s Neighborhoods tab, construct a following, and attain potential prospects by advertising and marketing campaigns with out having to construct an viewers from scratch. Consumers, on the different hand, can uncover native companies, order forward, and earn Local Cash to redeem on future visits. Local Cash is the rewards foreign money inside the Neighborhoods program.
This is particularly helpful for impartial companies with restricted time and assets. A neighborhood café might need a point-of-sale system however lack the means to construct an app, handle a loyalty program, and run digital advertising and marketing. “Neighborhoods brings those pieces together through the sellers’ existing point of sale,” Jennings says.
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